At the 2024 LinkedIn Talent Awards, the Indian IT behemoth Tata Consultancy Services was recognized as the Best Employer Brand in the Corporate Sector. TCS said in a news release on Friday that ...

Since LinkedIn is your opportunity to present yourself professionally as a representative of your current employer, they should want you to have a complete and optimized profile.

And the benefits are undeniable. The same LinkedIn research shows that a solid employer brand can reduce turnover by 28%, cut hiring costs by 50%, and attract 50% more qualified candidates.