If you’re getting started (cheesy pun) with digital marketing, you have the opportunity to work through this process in a linear way—which I recommend. Give yourself 90 days to work through it.

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

In some ways, LinkedIn has taken over some of the professional discussion elements that used to live on Twitter, and with people spending more time in the app, it could be a good ...

The year 2020 proved that we need to "adapt" to the unknown, the "new normal" and the constant transformation of what would become a new state of living — one that meant being "displaced" and ...

Digital marketing professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide.. I decided to dig a bit ...

A critical component of the marketing planning process is getting your house in order so you can plan adequately and be prepared to answer questions your CMO and board members will inevitably ask.

LinkedIn reports that more than 44% of users added certificates to their profiles in the last two years. And LinkedIn Learning is expected to grow in the years ahead.

To learn more about why digital marketing planning is so important, Corey’s START Planning process, and how to implement which he details in the full book (including more real stories and “how ...