Forget the low-hanging fruit and reach for the numbers that tell you what's really working. The post 7 vanity metrics marketers should avoid, and 7 to replace them appeared first on MarTech.

While Mailchimp’s industry average open rate is 21%, LinkedIn reports an average of ... lead generation or website conversion objectives. I most often use the Website Visits objective when ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

Conversion Rate Optimization (CRO ... products but didn’t check out can encourage conversions (Ilija Sekulov on LinkedIn). These expert insights reveal that CRO is a blend of science and ...

LinkedIn Ads works with an Insight Tag ... I recommend tracking your cost per conversion, conversion rate and return on ad spend (ROAS). You can access all of this data in each advertising ...

Search Engine Land » PPC » What counts as a “good” conversion rate in 2025? Share If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset.