Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within their business area (73%), according to data from a ...

This article provides an overview of productive content planning, outlining essential components, and offers a customizable free template for ... Content strategy refers to your overall vision ...

Their consultants had brilliant ideas, but those ideas never made it past one-off LinkedIn posts or internal conversations. At first, I assumed they were using a content briefing template.

So before worrying about your LinkedIn content strategy, invest time in strengthening your foundation. Your posts might remain relatively unchanged, but what changes is the person behind them.

By leveraging this framework, you can create a well-rounded content strategy that consistently engages your audience and enhances your personal brand. Related: With This LinkedIn Algorithm Change ...

He employs a consultant to plan his LinkedIn strategy and encourages staff members to contribute posts and “provocative content”. That chimes with the advice from Richard van der Blom ...