2. Add a cover image Just like on your personal LinkedIn page, add a cover image or photo. Perhaps you have a branded banner-style image that matches your logo. That’s great.

7. Host Events If your company has embraced live streaming, you might be tempted to rely on platforms like Facebook or Instagram. LinkedIn is a great match for reaching your B2B audience.

Next you can view the Products and Services tab. To put your best company foot forward, you can and should edit the majority of the content on these tabs. Optimize Your LinkedIn Company Page Since ...

You only have a short timeframe to attract and interest visitors after they’ve reached your company page. Make the best possible impression by including an attractive banner image and profile photo.

2. Have a good banner image. “Your cover photo is the first thing visitors see,” explains Mike Volpe, CMO, HubSpot, a marketing Software-as-a-Service company.

1. Create a banner that is branded to your website and other social platforms. Make sure it actually fits the page on desktop and mobile. Be sure to verify LinkedIn’s latest size guidelines.

LinkedIn is also a great place to promote other social channels as demonstrated by CNBC’s company page; CNBC utilizes the banner images for call to actions to join them on Facebook and Twitter. From ...

It's easy to create a company page on LinkedIn if you want to provide information about your business and post job openings. Here's how to do it.

If you do these 12 things your company page will be well on its way to finding success on the channel. LinkedIn has become a center of business information and decision-making.

LinkedIn quietly started to post information describing its new Premium Company Page six days ago. The posts got almost no notice, but we stumbled on it ourselves, and it seems a marketing ...