The Company Engagement Report is the latest feature from LinkedIn specifically created for B2B marketers and account-based marketers (ABM). It’s free for all users in Campaign Manager.

To stay visible, marketers need to stop blaming the platform and start creating content that earns attention, starts ...

11. Give Your Audience A Voice Reframe your LinkedIn engagement as a “think tank” with polls and data, giving a voice to the audience. Avoid a one-way broadcast and dishing out insights.

“I find LinkedIn engagement pods to be a desperate ploy for visibility. If your post cannot get traction on its own (organically) then you should probably start with a new content strategy!” ...

LinkedIn posts with links get more interactions than posts without links. Carousels have the highest engagement rate of all post types. Video content on LinkedIn grew by 53% with engagement up by 87%.

Increase employee engagement with LinkedIn’s “My Company” tab. If your company has more than 200 employees, you can use this feature to share organic posts and curated content created by ...

LinkedIn today announced that it has agreed to acquire Glint, a company focused on giving managers insights into employee engagement and feedback. The goal, LinkedIn says, is to use Glint's ...

Engagement-based retargeting: Based on in-platform activity, such as: Single image ad engagement.Video ad views.Lead form opens/submits.Company page engagement.LinkedIn event RSVPs.

LinkedIn adds celebrate, love, insightful and curious reactions to spur more engagement Ingrid Lunden 9:04 AM PDT · April 11, 2019 ...

LinkedIn has already been building out solutions to help employees with their career development (for example with its educational products), and this will play an adjacent role on the company ...