With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? The post LinkedIn wants to be the TikTok of business — will it work?

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

LinkedIn shares how authentic storytelling, cultural cues, and expert voices boost B2B video ad performance and drive ...

3. Set topic areas and content types to create. The next part of your LinkedIn content strategy plan needs to include the types of content you’ll create as well as the topic areas you’ll focus on.

LinkedIn. LinkedIn is a business networking platform that’s particularly useful if you’re a B2B business. ... Your social media marketing strategy is not set in stone.

Determine Your Goals. Every business has financial goals. Marketing is one of the tools you can leverage to reach that goal. For example, let’s say your company has a target of 20% annual sales ...

Jade Bonacolta shares how asking two questions gave her the blueprint to being promoted quickly.