LinkedIn adds new integrations and capabilities to events, helping B2B marketers like Impact.com turn online events into ...

The Audience Insights feature basically offers a granular view of audience targeting criteria for matched audiences. It’s similar to the Segment Breakdown with some extra power. To use this feature ...

Microsoft made a major play to increase the reach of its ads — and ad tech — earlier this week with the announcement that users of LinkedIn sponsored content will be able to push its marketing and ...

In a first, LinkedIn will now give advertisers a way to serve their native mobile ads — Sponsored Content — on other publisher networks, extending its flagship ad unit to tens of thousands of websites ...

LinkedIn to discontinue lookalike audiences in February, recommends Predictive Audiences and Audience Expansion instead. LinkedIn is ending lookalike audiences on February 29. LinkedIn suggests using ...

Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool called “Professional Audiences.” Omnicom released its B2B analytics ...

The B2B advertising company Madison Logic launched an account-based marketing (ABM) integration with LinkedIn’s Marketing Analytics API on Tuesday. The product connects LinkedIn data with campaign ...

Facebook has set the pace for how social networks can grow their advertising revenues by leveraging advances and ad tech and the information that they collect about users and their interests through ...

Think LinkedIn is just for business networking and job hunting? Think again. The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least ...

Real estate agents are in a fiercely competitive business. The high commission on the sales of homes drives many to choose it as a career, so individuals in the industry have to learn to stand out.

In less than a year, my content reached 735,296 people, and grew my following by 64% year over year. Nearly 65% of that reach ...