Looking beyond surface-level views and likes by analyzing platform-specific behaviors and conversations can reveal patterns ...

LinkedIn to discontinue lookalike audiences in February, recommends Predictive Audiences and Audience Expansion instead. LinkedIn is ending lookalike audiences on February 29. LinkedIn suggests using ...

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use ...

We’ve updated this guide with information on LinkedIn’s new analytics and company attribution. Using LinkedIn personally is ...

"We're thrilled to be integrating with LinkedIn's Audience Insights API," said Yariv Drori, Chief Strategy Officer at Multiview. "Our clients have seen tremendous results from our LinkedIn advertising ...

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. New features and updates are available to level up your campaigns, drive engagement and reach ...

CEO of Judi Hays, Inc., LinkedIn marketing strategist and author of Elevate, Expand, Engage - A Refreshing Approach to Winning on LinkedIn. If LinkedIn were a business networking event, would you be ...

Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But ...

Social media platform Snapchat’s parent company Snap has appointed a former Linkedin leader to be its head of agency for ...

Snap has appointed Clare Rudduck head of agency for Australia and New Zealand (ANZ). Ruddock, former head of enterprise ...

Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the ...