LinkedIn is a dynamic hub for B2B marketing leaders, enabling them to unlock access to a highly targeted, professional audience. However, advertising on the platform requires a strategic approach that ...

LinkedIn's dynamic ads provide that personalized touch, nudging engagement. This is the stage where you offer specific solutions and information tailored to their needs.

LinkedIn Co-Founder Reid Hoffman’s unique approach to integrating the site’s organic content with paid advertising is a model worth studying. EXPERT OPINION BY JOHN NEMO, FOUNDER AND CEO ...

LinkedIn’s latest advertising innovations, from CTV ads to predictive audiences, and how to leverage them for maximum campaign results. LinkedIn Advertising presents marketers with new and ...

While LinkedIn Ads’ CPCs can be expensive (as high as $11.03, per a 2021 Metadata study), they carry substantial value.

Adam Kleinberg/LinkedIn The influx of advertising execs keen to boost their personal brands has turned some, including Sean Cummins, global CEO of Cummins & Partners, off from the platform.

We've posted before about ad targeting on Facebook and Instagram and Twitter. Now the folks at influencer marketing platform Izea are back to explain ad targeting on everyone's favorite B2B social ...