In response to the complaint it received in February, the EC wrote to LinkedIn to request further information on how it might be enabling targeted ads based on sensitive personal data such as race ...

Bad news for LinkedIn in Europe, where the Microsoft-owned social network has been reprimanded and fined €310 million for privacy violations related to its tracking ads business.

A rock has been thrown into the pond of digital publishing and it is making waves. Referrals from search engines are falling.

LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message Ads ...

LinkedIn Ads is well known for its high costs compared to other platforms. Still, there’s a way to target a similar B2B audience on Meta, where advertising costs are significantly lower.

1. Thought leader ads testing Thought leader ads (TLAs) have produced great engagement for our clients since we began testing them shortly after LinkedIn introduced them in 2023.

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

Google Inc. is set to begin helping customers buy advertisements in 50 U.S. newspapers in a test of how the Web search leader can extend its business into offline media, the company said on Sunday.