Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned ...

This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business at a time when economic uncertainties have hit advertising budgets.

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

In my experience running multiple Message Ads for an enterprise-level financial services client, I’ve seen an impressive average open rate of 56.69%, closely aligning with LinkedIn’s benchmarks ...

But the idea is to match hashed IDs to serve CTV impressions to actual logged-in LinkedIn members on whichever streaming services they’re watching. Using obfuscated LinkedIn data, B2B companies can ...

Microsoft's LinkedIn has discontinued a tool that allows it to use sensitive personal data for targeted advertising in order to comply with EU online content rules, the social media platform said ...

But LinkedIn will give Microsoft a far bigger reach in terms of social networking services and professional content — developing the early signs of enterprise social networking that it kicked ...

It's time for LinkedIn Ads, the myths, the hurdles, the strategies that you need to know with AJ Wilcox. Let's get into the good stuff. I'm excited because today we're talking about LinkedIn Ads, very ...