You could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers. Marketers may soon be able to run ads on video-streaming services specifically targeting ...

In my experience running multiple Message Ads for an enterprise-level financial services client, I’ve seen an impressive average open rate of 56.69%, closely aligning with LinkedIn’s benchmarks ...

Microsoft's LinkedIn has discontinued a tool that allows it to use sensitive personal data for targeted advertising in order to comply with EU online content rules, the social media platform said ...

But the idea is to match hashed IDs to serve CTV impressions to actual logged-in LinkedIn members on whichever streaming services they’re watching. Using obfuscated LinkedIn data, B2B companies can ...

LinkedIn announces native Carousel Ads for Sponsored Content, an ad unit that allows marketers to feature a swipeable series of up to 10 cards to tell a visually engaging brand story.

Innovid’s integration allows clients to activate and optimize LinkedIn’s CTV Ads alongside campaigns running across social, digital, and CTV channels—all from a single platform.

LinkedIn has taken a similar step. Gregoire added that Microsoft would also "better explain to users how Bing search works, including its ranking principles, moderation policies, and user controls".