LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact ...

LinkedIn’s move is based on research showing that 77% of B2B marketers in India consider the first day of a campaign as ...

LinkedIn's Wire Program becomes BrandLink It focuses on delivering advertisement videos from creators and publishers AI, leadership and business advice will be the first topics to be covered ...

LinkedIn introduced a suite of new video ad offerings during its first ever NewFronts presentation ... with video content driving 1.4x more engagement than other formats. In-stream video ads are also ...

Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn. 81% of B2B ad campaigns fail to achieve both attention capture and brand recall. Humorous content generates 65% ...

As LinkedIn doubles down on video functionality, the B2B social-media platform is expanding its partnership with the Media Rating Council (MRC) accreditation audits to include new video ad metrics ...

A whopping 70% of performance marketers are testing new ad formats as many of them are experiencing diminishing returns on social media ad spend. In fact, returns decline long before budgets are ...

Edwards referred to video as "one of the fastest growing formats on LinkedIn," and in February 2025, we learned the medium was growing twice as fast as any other post format. Some of the early ...