We used LinkedIn’s predictive audiences for a client targeting non-profits and saw an improvement in Cost Per Lead (CPL) of 66% and an Ideal Customer Profile (ICP) fit of 90%.

In one job ad cited in the lawsuit, T-Mobile reportedly used Facebook to target “people ages 18 to 38 who live or were recently in the United States.” ...

It was already possible to transition an organic post into a paid ad, but it required using LinkedIn’s campaign manager tool and entailed significantly more steps and expertise. The boost button ...

All reporting in one place: Marketers can now see LinkedIn ad performance alongside all other channels in Campaign Manager. This includes both desktop and mobile traffic in cross-device reports.

LinkedIn has pleasantly surprised its users by steadily rolling out new features in recent years. In April 2022, they publicly released the ability to build retargeting audiences based on ...

The non-salesy way to pitch your services on LinkedIn, with examples getty Most LinkedIn sales strategies fail before they start. People push their services too hard, turning potential clients away.

LinkedIn’s efforts have helped bolster ad revenue. Recently, the platform has evolved from purely being a site for business connections into a more X-adjacent experience with a customized timeline.

It’s been two years since LinkedIn threw in the towel on Lead Accelerator, the B2B lead-nurturing tool it acquired through its 2014 acquisition of Bizo. LinkedIn took a $50 million write-down on Bizo ...

LinkedIn ad revenue. The platform’s annual ad revenue soared by 10.1% year-on-year in 2023 to almost $4 billion, according to Insider Intelligence.