Working Webinar Series Low-Cost and Effective LinkedIn Ads That Convert LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ...

LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a ...

We used LinkedIn’s predictive audiences for a client targeting non-profits and saw an improvement in Cost Per Lead (CPL) of 66% and an Ideal Customer Profile (ICP) fit of 90%.

LinkedIn is becoming a leading B2B video platform for brands, rolling out new ad updates, including AI-powered video ads and Live Events promotions.

LinkedIn requires a minimum of 300 members to use the lookalike feature. The three major digital ad providers offer this set up, but each have a variation of the minimum amount set.

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in ...

It’s been two years since LinkedIn threw in the towel on Lead Accelerator, the B2B lead-nurturing tool it acquired through its 2014 acquisition of Bizo. LinkedIn took a $50 million write-down on Bizo ...

Businesses can target their B2B sales by company, seniority or job title, or a combination, for example. LinkedIn data from April said that members with C-suite titles grew by 11 per cent year on ...

A new global campaign from career website LinkedIn aims to encourage adult job seekers through the eyes of youth. The campaign, titled ‘Find your in,’ follows a young girl loitering in a ...