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LinkedIn partners with Paramount, Innovid, Sprinklr on CTV ad opportunities
LinkedIn is building on its connected TV advertising opportunities through new partnerships with Paramount, Innovid, Sprinklr ...
Linkedin launches new advertising tools
Linkedin has launched a number of new advertising tools aimed at B2B marketers.The platform is introducing ‘First Impression ...
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LinkedIn expands its video advertising capabilities
The platform has introduced first impression ads, reserved ads, and expanded capabilities for CTV Ads to help B2B marketers ...
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LinkedIn introduces First Impression and CTV Ads as B2B marketers double down on video
B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective ...
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LinkedIn introduces first impression, reserved, and CTV ads for B2B campaigns
LinkedIn survey shows Indian B2B marketers see video and creator partnerships as vital tools amid growing pressure to drive sales and stay competitive ...
LinkedIn Launches Conversions API Playbook
LinkedIn launched its updated Conversions API back in 2023, with a view to enabling expanded data sharing for ad targeting in a privacy-friendly way. Those who’ve implemented th ...