Social network LinkedIn is building on its connected television (CTV) advertising platform by announcing a handful of new ...

LinkedIn’s move is based on research showing that 77% of B2B marketers in India consider the first day of a campaign as ...

B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective ...

LinkedIn launched its updated Conversions API back in 2023, with a view to enabling expanded data sharing for ad targeting in a privacy-friendly way. Those who’ve implemented th ...