To elevate B2B campaigns on LinkedIn, I always tell our clients first and foremost, your brand tone must be conversational. You have to appeal to the interest of the buyer, but also be someone ...

LinkedIn is rolling out new ad features to capitalize on growing video engagement and streamline campaign creation. What’s new: Live Event Ads updates – Wire program expansion – Accelerate ...

Early test customers, like GroupM Canada, Merkle B2B, VMware and Xero, saw immediate value from the platform, and we’re excited to make LinkedIn Business Manager publicly available to marketers ...