Lidl-Trek have revealed their new stand-out red, yellow and blue colours at a Lidl supermarket in Bilbao during the Tour de France Grand Départ, kicking off a new and bigger chapter for the US ...

The striking red, blue and yellow colours of Lidl-Trek remain for 2025 as the team unveiled the new team "block pattern" kits for both their men's and women's squads on Thursday. Clara Copponi ...

Trek’s WorldTour cycling team has a new title sponsor, Lidl. After joining forces with the Lidl supermarket chain, the team has transformed from Trek-Segafredo to Lidl-Trek. The 2023 USA road ...

LIDL has become a fashion hit as trendsetters go mad for its own-branded clothing. The supermarket has launched a trendy range in its red, yellow and blue colours — and fans are snapping it up. 2 ...

The Lidl-Trek release follows that of Cofidis, who have opted for a more bold and colourful version in 2025 while a new Ineos Grenadiers design was also spotted in Spain. Get The Leadout Newsletter ...