Lidl has said it will remove cartoon characters from its own-brand cereals to help parents buy healthy products. It hopes that the rebranded packaging, to be introduced in the spring, will ...

Snack-size cucumbers get a thumbs up while fresh fish is best left on the shelf, customers say THE best and worst products at Lidl have been ... supermarket's own-brand cereals were given a ...

Lidl is quietly trialling a budget range of groceries called Simply. So far, the range consists of just a few products, with white bread for 50p, fruit jam for 29p and a 1kg bag of frozen chicken ...