Over the past century and a half, Levi’s jeans have become a favorite of miners ... as well as Europeans before them. In 1873, a tailor named Jacob Davis contacted Levi Strauss, a San Francisco dry ...

Ever notice those tiny copper buttons all over your jeans and wonder what they are ... Jacob Davis — a Nevada tailor — sent a letter to Levi Strauss in 1872. Davis had been purchasing fabric ...

Levi Strauss & Co. will rejoin the stock market ... The company claims to have created the first pair of blue jeans in 1873. Its products are now sold in more than 50,000 retail locations across ...

School yourself on the history, study the terminology and shop every fit from the most storied brand in blue jeans.