In April, Chapter Three reimagined the “Refrigerator” ad from 1988; Chapter Two, released in February, took on the “Pool Hall” ad from 1991, and in September 2024, Chapter One redid the “Launderette” ...

Hold onto your cowboy hats and break out those bootcut jeans, because Queen Bey has just wrangled up the ultimate fashion essential for your “Cowboy Carter” era. In a match made in denim heaven, ...

The limited-edition drop reimagines some of Levi's most popular ... her track “Levii’s Jeans” on her Grammy-winning album Cowboy Carter. The double “i’s” in the track’s title can be seen mirrored ...

Beyoncé is working overtime while on her "Cowboy Carter" tour. The singer just dropped new graphic tees in collaboration with ...

The denim giant and music superstar unveiled four fresh t-shirt designs at $45-50 each on May 12. This marks the first ...

The ideal tee to complete your denim-on-denim Cowboy Carter tour outfit, all of the four T-shirt options come in either white with red detailing, or black with the white double i ...

The superstar has teamed with the clothing brand on a limited-edition "Leviis" T-shirt inspired by her ... The Beyhive can finally pair their Levi’s jeans with the perfect Cowboy Carter Tour ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

According to Levi’s, the new Beyoncé T-shirt drop’s “accompanying imagery ... updated to incorporate the new “ii” logo, with increased representation and modern cultural relevance.” ...

That now infamous Levi logo, with two workhorses pulling a pair of their jeans in opposite directions, originated from basic necessity – to be recognisable to illiterate clientele. How can this ...