Levi Strauss & Co. was founded in 1853 ... toughness of the pants as two horses try to rip the jeans apart. Strauss also felt that this logo would resonate on an international level with the ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

The T-shirts add an extra “i” to the name Levi’s in reference to the song “Levii’s Jeans” featuring Post Malone off the album, which earned three Grammy Awards this year, including ...

The collab and its iconography draws inspo from the songstress’ ever-popular nod to the Levi’s brand in her track “Levii’s Jeans” on her Grammy-winning album Cowboy Carter. The double “i’s” in the ...

Beyoncé x Levi Jeans is dropping a new line of Graphic Tees. Beyoncé is continuing her collaboration with Levi’s. The singer and clothing wear company are offering a limited-edition collection ...

That now infamous Levi logo, with two workhorses pulling a pair of their jeans in opposite directions, originated from basic necessity – to be recognisable to illiterate clientele. How can this ...

Beyoncé is continuing her relationship with Levi's with a limited-edition T-shirt collection paying tribute to her album "Cowboy Carter," which she is currently touring. The T-shirts add an extra ...