As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

Levi Strauss & Co. was founded in 1853 ... toughness of the pants as two horses try to rip the jeans apart. Strauss also felt that this logo would resonate on an international level with the ...

The pair of men's and women's tees features Levi's logo with a double "i"-a nod to the 35-time Grammy Award winner's track "Levii's Jeans." The limited-edition collection includes the Sporty ...

Beyoncé is continuing her relationship with Levi's with a limited-edition T-shirt collection paying tribute to her album "Cowboy Carter," which she is currently touring. The T-shirts add an extra ...

The Levi’s logo is two horses strapped to a pair of jeans, unable to rip them apart. Photo by Brad Lanphear for Gear Patrol So now, as an homage to the company’s legacy, all Levi’s fits are denoted by ...

The collab and its iconography draws inspo from the songstress’ ever-popular nod to the Levi’s brand in her track “Levii’s Jeans” on her Grammy-winning album Cowboy Carter. The double “i’s” in the ...

The ideal tee to complete your denim-on-denim Cowboy Carter tour outfit, all of the four T-shirt options come in either white with red detailing, or black with the white double i ...

most-stood-behind jeans, the Levi’s Ribcage. Turns out it’s Jill Guenza, who is the Global VP of Women’s Design at Levi’s. Below she shares the vintage styles that inspired the cut and ...

That now infamous Levi logo, with two workhorses pulling a pair of their jeans in opposite directions, originated from basic necessity – to be recognisable to illiterate clientele. How can this ...