The plan, executives say, is to bump that to 50 percent. Levi’s has tried several strategies over the years to appeal to women, including a line called Lady Levi’s. Jim Wilson/The New York Times ...

Protecting women in sports is a cause that Jennifer Sey, the outspoken ex-Levi’s global brand president and named twice to Forbes ’ Most Influential CMO list, cares passionately about.

Where to buy Beyoncé, Levi's jeans The online collection features her ad outfit, including a reimagined version of Levi's 501 '90s jeans for $98.00 and the Essential Sporty T-shirt for $29.50.

Shop the best Levi's jeans, shorts and shortalls, according to celebrities like Kylie Jenner and Taylor Swift. Favorite denim styles include the 501, Ribcage Ankle Straight and more.