Each letter of this word stands for a writing technique that can be used to persuade, for example when writing about the argument against animal testing. P is for personal tone - use language that ...

Formal writing often avoids using ‘I or ‘you’. For example ... A formal letter or email would have a standard greeting ‘Dear Ms. White’ and sign-off ‘Yours sincerely, Nathan ...

so your letter should be as concise as possible. State Who You Are and What You Want Up Front: In the first paragraph, tell your legislators that you are a constituent and identify the issue about ...