Red Bull's takeover of Newcastle Falcons is close to going through, with the club set to be renamed Newcastle Red Bulls.

Newcastle Falcons will be known as Newcastle Red Bulls from next season with the energy drink company on the verge of a ...

"I'll be honest, the change of name is not one I like, and they will always be Falcons to me and possibly to many of their ...

He highlighted that Red Bull’s dollar market share fell to 35.0% in 2023 from 36.9% in 2022, with most of the share losses going to Celsius, which saw its own share leap from 5.3% to 10.1%.