Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie ...

As a result of the partnership between the two brands, a series of activities will be promoted that will go beyond the launch ...

The word “sustainability” invariably conjures up stereotypical images of greenery, fresh air, forests, oceans, mountains.

LEGOLAND is launching a new festival in May celebrating play, creativity, and imagination. The festival will feature five interactive zones, 49 new LEGO models, and a "Play Pact" initiative.

Fiona Eastwood has been named CEO of Merlin Entertainments Group, the operator of dozens of attractions worldwide, including Legoland Florida theme park, Madame Tussauds Orlando, Sea Life Aquarium ...

Legoland California will follow the lead of Disney, Universal and other rivals and jump into the festival business with the world’s first Lego Festival that will encourage kids and parents to ...

But Niels Christiansen, Lego’s chief executive, told the Financial Times that after a strong period of growth, in which its revenues doubled to $10bn since 2019, it was adding new digital capabilities ...

The LEGO Group and Merlin Entertainments’ LEGOLAND Resorts have joined forces to launch the first celebration of its kind ...