Former WWE Superstar Keith Lee has filed to trademark his "Limitless" nickname and a new logo. Lee filed to trademark the "Limitless" name, which he used before WWE and during WWE, on January 20.

Designed by Milton Glaser (best known for the “I love New York” logo, as Lee pointed out in his social media post), the bullet was the branding DC used from 1976 until 2005.

Daniel Lee, creative director of Burberry, at a brand event in Miami Beach, December 2022. Rob Kim/Getty Images ...