Sometimes it's best to get right to the point, as I did in a business-to-business lead generation letter: I've seen wonderfully persuasive letters in which the offer appears at the end of the letter.

Not everyone who visits your website is a lead. Lead generation focuses on specific targets who show interest in what you offer. It aims to engage these visitors and turn them into potential ...

How we tested the best lead generation tools Such is the variety of sales-based tools and plugins on offer, our list of best lead generation tools covers a wide range of uses and functions.