Sometimes it's best to get right to the point, as I did in a business-to-business lead generation letter: I've seen wonderfully persuasive letters in which the offer appears at the end of the letter.

Nov. 18—Letters being received by residents of McAlester about the potential for lead in water lines servicing their homes are part of a nationwide initiative to prevent lead in drinking water ...

As many as a million Massachusetts residents across the state were sent letters ... Melrose, offer partial reimbursement. There are other steps people can take to stay safe. Because lead levels ...

The other group of letters read "lead status unknown," but according to Choma this just means the municipality does not have a record of what material is currently in place. Choma said this notice ...

PHILADELPHIA (WPVI) -- You may have received a letter about the possibility of lead in your water service lines. Philadelphia alone mailed out about half a million letters, causing some consumers ...

Detroit's Water and Sewerage Department director urged Detroiters not to fret over letters notifying them about lead service lines in their homes or businesses. Director Gary Brown in a news ...

GREENSBORO, N.C. — Folks in cities across North Carolina are getting letters in the mail and those letters are causing a panic. The letters contain verbiage like: "important information about ...