While these events generated leads, the associated costs were substantial. Recognizing the need to diversify their lead generation strategy, Weka’s Marketing Director, Jessica Woodside, spearheaded ...

Artificial intelligence plays a significant role in the lead and demand generation industry ... are numerous datasets that our AI system and machine learning model need to filter out, we also ...

Creating relevant and compelling content that provides educational value increases lead generation potential. Virtual and hybrid events are ideal platforms for creating and delivering content that ...

In this "Put it to Work" lesson, you'll get your hands dirty under the hood of your demand generation machine by diving into lead magnet signup forms. You'll learn which fields you should include on ...