New research indicates that legal firms incur considerable financial losses due to unconverted business leads which can be ...

For example, Cambridge, Mass.-based Datalign uses generative AI to match new clients to firms for lead generation, and Atlanta-based FINTRX uses it to match firms to potential acquisition targets.

B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research ...

To truly excel in real estate lead generation, you need to think outside the box. Here are some creative strategies to try. 13. Build local strategic partnerships.

For commercial service providers—whether in facilities management, security, HVAC, or cleaning—finding and nurturing new business opportunities ...