Email is still the cornerstone of business-to-business (B2B) marketing. According to recent ... timely and cross-channel engagement. Getting lead generation (lead gen) right today requires a ...

Events have been an integral part of the B2B marketing toolkit for generating qualified ... event formats supported by digital event technology to optimize the lead generation process, building robust ...

On the other hand, the B2B sales and marketing professionals surveyed rated social media as the least effective lead generation strategy. Among the top social networks, LinkedIn was rated the most ...

That's what demand generation should deliver - and why so many marketers are fed up with traditional approaches that leave them guessing. The Growing Trust Gap in B2B Marketing ... lead. That's why we ...