Email is still the cornerstone of business-to-business (B2B) marketing. According to recent ... timely and cross-channel engagement. Getting lead generation (lead gen) right today requires a ...

On the other hand, the B2B sales and marketing professionals surveyed rated social media as the least effective lead generation strategy. Among the top social networks, LinkedIn was rated the most ...

Events have been an integral part of the B2B marketing toolkit for generating qualified ... event formats supported by digital event technology to optimize the lead generation process, building robust ...

Businesses on a tight marketing budget must find creative ... the hefty price tag of traditional methods. The key to lead generation success lies in your ability to focus on organic growth and ...