Google’s Demand Gen upgrade: Key changes and success strategies
These campaigns support three ad types for ecommerce: For lead generation, they offer three ad formats: Google developed ...
Demand Gen Report27d
Converging Worlds: Navigating The Blurring Lines Between Demand Gen & ABM
A critical barrier to effective convergence is the management of disparate data sets. Demand gen typically relies on lead-level data, while ABM needs account-level insights. This separation creates ...
USA Today27d
Lead Gen Jay Warns About the Rise of AI Prospecting: 'Adapt or Be Left Behind'
Lead Gen Jay is one of YouTube's top lead generation ... Although still a small share of U.S. jobs, the demand for generative AI talent has soared over the past year ... from 3 in 100,000 postings ...