According to Oli Gardner at Unbounce, there are seven elements that a lead gen landing page needs to have to get the job done. Let's start with the top three: A concise headline. The headline is the ...

This guide details what a landing page is, why it is important, and tips & examples for creating effective landing pages and designs that may work for you.

Let’s look at four common goals of PPC landing pages for B2B lead generation campaigns AND some words of advice for achieving optimal performance out of your campaign. 1. Deliver a Download ...

Mobile landing pages can be powerful for both sales and lead generation. Learn how to improve yours with these 5 landing page examples. Skip to content. Subscribe. Latest ...

Read on so you can: Learn what a lead magnet is. Get inspired by 25 lead magnet ideas and examples. Understand what you’ll need in order to create lead magnets for your business.

One tip for making sure a landing page converts well is to do the "squint test." Yes, you'll want to make sure your copy and design look good, but if it's not obvious what you want people to click ...

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce. The report was based on analysis of 74.5 ...

5. Test landing page variations. Landing page optimization is a significant lever that many Google Ads managers don’t touch, and it can often be because they don’t know where to begin.

Good. Because this took us a while to write. Wishpond is a software provider based out of Vancouver. We make landing pages and online marketing campaigns easy for small businesses, cutting out ...

Google now lets you automatically add screenshots of landing pages in Demand Gen campaigns. This new feature is designed to boost engagement. The feature appears as a checkbox option labeled ...