Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

Five Common LinkedIn Campaign Metrics Let's look at some of the most common metrics B2B marketers track to measure LinkedIn campaign performance: Conversion rate. The conversion rate is the percentage ...

LinkedIn lead gen forms are a powerful tool to attract more B2B leads. Users can submit their information directly via the LinkedIn interface without having to navigate to your website, and fields ...

We’ve updated this article from March 2025 with the latest developments on lead gen providers using LinkedIn data. LinkedIn is one of the best sources of data available for B2B sellers, but the ...

Users can now create LinkedIn Lead Gen Forms from within HubSpot's free ads tool. Following the addition of ads tools to the HubSpot CRM in July, the new functionality positioned marketers to collect ...

2. Integrate your CRM to follow up with leads right away Depending on what platform you’re using, LinkedIn might allow you to directly integrate with your CRM for lead gen ads submissions.

LinkedIn is announcing some new features for advertisers — retargeting capabilities tied to video ads and lead-generation forms, as well as new brand safety integrations for the LinkedIn ...

25% 50% 75& 97% 100% Like Lead Gen Form audiences, you can choose a time period of 30-365 days in the past. You also specify which video ad campaigns you are looking to focus on.

But creating a lead gen form that drives results takes a bit of planning. Here are three things to keep in mind when putting together your next lead gen form. Use Compelling Creative and Copy ...

LinkedIn reported an average 6.1% conversion rate among its sponsored content user base, compared to 2.58% for B2B Google Ads. In a side-by-side comparison, CPL was $90 on LinkedIn and $125 on Google.

CAMBRIDGE, Mass., Oct. 21, 2019 /PRNewswire/ -- HubSpot, a leading growth platform, announced today that users can now create LinkedIn Lead Gen Forms from within the free HubSpot ads tool.