Facebook lead generation forms can produce quality leads when done right. Here are the latest updates and best practices you need to know. Since their 2015 debut, Facebook Lead Generation Forms ...

Using lead generation forms in your paid social advertising is a great way to capture potential new customers who are interested in learning more about your business, your products or your services.

Online lead generation is the process of building consumer interest in your products and services on the internet. Before making a purchase, customers go online to research products and services ...

Creating a high-converting lead generation form requires careful attention to simplicity, design, placement, and mobile optimization. Businesses can improve lead capture and conversion rates by ...

Lead Form Extensions now have features to increase efficiency for advertisers. Here are the details of these enhancements, now available in accounts.

For those hoping to use lead form extensions in Video or Discovery have to be spending over $50,000 USD (or the equivalent) to be eligible. Why we care.

Based on this rollout to other ad campaigns, it looks safe to say that Google has finally cracked lead forms in ads — it tested contact form extensions in 2010 and cost-per-lead-ads in 2011.