Balenciaga just made the next viral fashion accessory: Lays potato chip handbags. The luxury brand teamed up with Frito-Lay to create four variations of the iconic snack.

The Balenciaga Potato Chip Bag will cost a lot more than your average bag of $3 Lay's. The bags come with a price tag of $1,500/€1200. THIS $1,100 BALENCIAGA SHOPPING BAG HAS ALREADY SOLD OUT ...

All that and a bag of chips? Balenciaga debuted its latest fashion trend at the Summer 2023 “The Mud Show” presentation: Lay’s potato chip handbags. Instead of spending $4 on a bag of chips ...

"Ba~Lays~iaga," one wrote. Another chimed in, writing, "Bet you cant have just one ☝️….Bag 👝🤭🤭🤭." $1,500 is a hefty price to pay to show off your devotion to potato chips.

However, the fashion house's creative director, Demna, gave fans a closer look at the kitschy pieces on Instagram. "The Lay's x Balenciaga leather chip bag," he simply captioned his Oct. 11 post.