What’s the one word law firms should avoid using in their marketing materials? “Boasts.” This term often carries a self-aggrandizing tone, which may alienate prospective clients.

How to Effectively Leverage Your Firm History in Your Law Firm Marketing Materials by: Stefanie M. Marrone of Stefanie Marrone Consulting Tuesday, January 16, 2024 ...

A DESIGNATED CPA FIRM PRINCIPAL and firm attorneys should review for accuracy all marketing materials—including advertisements, firm brochures, information posted on a firm Web site, articles, ...

More and more often, we hear attorneys talking about the clients they don’t want. It’s a welcomed shift, and an important one ...

When you’re trying to grow a business, the ever-evolving digital landscape can feel overwhelming. With that in mind, we created this refresher on all things digital marketing for your law firm ...

A modified marketing audit can help you prioritize your time and spend. Your firm has changed: Maybe you merged with another firm, opened a new location or added a large new practice area.

Your law firm's needs should match with what the agency offers. To discover their proficiency, do your due diligence and vet their credentials.

Many law firms invest 10-25% of the average case value into acquiring clients. So, if your average case value is $5,000, investing, let’s say, 15% in marketing would be $750 per case.

That's My Name: Law Firms Feud Over Marketing Techniques 4 minute read April 18, 2025 ...

But Merry Neitlich, managing partner of Irvine-based JM Associates, which consults with law firms on marketing, said the profession spends less on marketing as a percentage of expenditures than most ...

When Wendy Horn joined Houston-based Bracewell & Giuliani as its director of marketing and client relations, one of the first things she noticed was the way the firm was-and wasn't-using its ...

FirmPilot AI, the first AI law firm marketing company that analyzes competing law firms to automatically create better online marketing, has announced the appointment of legal technology industry ...