How to Effectively Leverage Your Firm History in Your Law Firm Marketing Materials by: Stefanie M. Marrone of Stefanie Marrone Consulting Tuesday, January 16, 2024 ...

This checklist, if followed, will assure your law firm is well-positioned for success with online marketing. The five parts are: A well-designed, informative law firm website ...

What’s the one word law firms should avoid using in their marketing materials? “Boasts.” This term often carries a self-aggrandizing tone, which may alienate prospective clients.

A modified marketing audit can help you prioritize your time and spend. Your firm has changed: Maybe you merged with another firm, opened a new location or added a large new practice area.

Many law firms invest 10-25% of the average case value into acquiring clients. So, if your average case value is $5,000, investing, let’s say, 15% in marketing would be $750 per case.

Your law firm's needs should match with what the agency offers. To discover their proficiency, do your due diligence and vet their credentials.

Energy law specialist sees dramatic improvements in proposal creation and client development through Litera's Foundation ...

If you decide to promote services your firm is not currently qualified to perform, your advertising and marketing materials should explain how your firm will access the resources to perform these ...

News AI-Powered Legal Marketing Startup FirmPilot Announces $4.7 Million in New Funding The new funding, primarily from Thomson Reuters Ventures and HubSpot Ventures, follows a $5 million series A ...

We design and redesign law firm websites with SEO built-in from day one — ensuring your site starts delivering results immediately after launch. Fast, secure, and built to convert.

To be fair to the partners, law firm marketing is a whole different beast today than when they were associates. Traditionally, marketing departments weren't devising branding campaigns or initiatives.

Cordell & Cordell, the Nation’s Largest Family Law Firm*, Appoints Chris X. Moloney as Chief Marketing Officer and Chief Digital Officer Provided by GlobeNewswire Jul 21, 2025, 7:00:00 AM ...