One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on a grid based on two variables, such as price or quality. This allows a marketer ...

Figure out where you are on the distinctiveness-centrality spectrum. by Niraj Dawar and Charan K. Bagga Marketers have always had to juggle two seemingly contradictory goals: making their brands ...

Quelch, John A., and Heather Beckham. "Clean Edge Razor: Splitting Hairs in Product Positioning, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 114-252, January ...