One tip for making sure a landing page converts well is to do the "squint test." Yes, you'll want to make sure your copy and design look good, but if it's not obvious what you want people to click ...

Rather than asking a consumer for their name and contact information immediately on your website’s landing page, however, lead them down a questionnaire that asks about their current situation.

Let’s look at four common goals of PPC landing pages for B2B lead generation campaigns AND some words of advice for achieving optimal performance out of your campaign. 1.

Sometimes it's tough to know which lead generation tactics are going to boost your sales and which are going to flop. Here are 7 lead generation ideas that have a proven track record.

Website lead generation starts with the homepage. After all, your homepage is probably your most visited page. A headline with a strong call to action (CTA) at the very top of the page is a good ...

Good. Because this took us a while to write. Wishpond is a software provider based out of Vancouver. We make landing pages and online marketing campaigns easy for small businesses, cutting out ...

We list the best landing page creators, to make it simple and easy to set up a targeted sales page as part of an online marketing campaign. This is important, because if you want to reduce your ...

As a professional marketer, your real estate landing pages are one of your most valuable lead generation assets. Get them right, and your ROI from paid leads will soar. Get them wrong, and your ...

3. Attribution. In terms of attribution, you want to avoid view-through conversions. Typically, one day is enough with lead generation on Meta because you ask them to fill out a form.