While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can ...

Keep landing page copy brief: Your landing page’s copy should be short, sweet and to the point. According to ContentSquare, website visitors spend between 44 seconds to 1.37 minutes on a webpage ...

If marketers fail to include a social proof section on their landing page, there's a good chance they'll see their conversion rates suffer. 10 Landing Page Design Examples From Popular Tech Companies ...

Tip 1: Create unique landing pages for unique audiences This is not a suggestion to use a unique landing page for every keyword.

Exit intent or email capture pop-ups have a place in the marketing world, not landing pages. The same goes for marketing pixels on your landing page. Keep pixels limited to what’s necessary. This: ...

You have to make sure your landing page (particularly the copy) matches where they came from. If they clicked on an ad about a 20% off promo code, your headline needs to say exactly that.

10 Examples of Inspiring B2B Landing Pages 1. Slack Slack’s landing page employs many common best practices but adds up to a whole that is greater than the sum of its parts.