This very unsexy name refers to the surprise reveal of a YouTube star opening a toy in front of a camera. Naturally then, blind boxes and blind bags with a mystery inside have become the toys of ...

so every kid can unbox it," Larian said. "Nobody has done a toy where you don't see what's inside." Since first going on sale last December, MGA has sold 25 million L.O.L. Surprise dolls.

This year, the hot toy for the holidays is something called the "L.O.L. Surprise! Big Surprise," a ... even encourages kids to "unbox" the gift and post videos on YouTube. Do a quick search ...

Whoever ends up with this set will find new joy in cooking. Unbox eight LOL Surprise dolls, their instruments and tons of accessories and get ready to rock. Each instrument will actually play ...

The M.G.A.E. creative team’s response, L.O.L. Surprise! dolls ... and so for a moment, when they unbox their toys, they can have that experience too.” Larian, a dogged observer of toy trends ...

Judge Reduces T.I. and Tiny’s $71 Million Award to $17 Million in “LOL Surprise! Dolls” Lawsuit In a major development, a ...

Nothing causes a frenzy quite like L.O.L Surprise dolls and everything that comes with them. That's why the brand's new advent calendar is already flying off the shelves. Young fans get to unbox ...

There was Polly Pocket and MyScene too, but it wasn’t until late 2016 that the girls of LOL (Lil Outrageous Littles) Surprise ...

Rapper T.I. and his wife Tameka “Tiny” Harris have won a $71 million lawsuit against the maker of the popular L.O.L. Surprise! dolls after alleging the brand's line of “O.M.G.” dolls ...

The privately held owner of L.O.L. Surprise!, Rainbow High, Bratz and other brands commits $500 million to build up production and IP assets. Toy giant MGA Entertainment is the latest big player ...