Parents can decide this and buy or don’t buy it.” LOL Surprise! dolls have been taking the toy industry by storm for the past two years, as reported by The Post.

The LOL Surprise OMG House of Surprises is basically the dollhouse of our dreams -- complete with four floors, 10 rooms (plus a slide pool and movie theater) and over 85 surprises in total.

L.O.L. Surprise Dolls were the top-selling toy in the U.S. in 2017, according to a press release. The dolls are a product of MGA Entertainment, a privately held toy company that also popularized ...

LOL Surprise J.K. Dolls L.O.L Surprise! J.K. Doll Series 1 – Ages: 4+, MSRP: $16.99 Unbox 15 surprises including a mini fashion doll with L.O.L. Surprise! J.K. Fan-favorite characters Queen Bee ...

LOL Surprise, a brand of dolls with a somewhat bizarre name, has risen to the top of the pile to become the hottest-selling toy of the season. It was a top seller at multiple stores over the ...

LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240.