Check out some of our favorite LOL Surprise doll picks from today’s Amazon sale. LOL Surprise 707 MC Swag Doll with 7 Surprises in Paper Ball — $4.99, originally $19.99 ...

While the dolls aren't new to the market -- having first launched in late 2016 by MGA Entertainment -- the toy has certainly hit its stride this year, with featured spots on Walmart's 2021 Top ...

The CEO’s dedication to his vision paid off, as his OMG designs won Doll of the Year at the annual Toy Industry Awards in 2020. At the same time, LOL Surprise won Toy of the Year for the third ...

LOL Surprise J.K. Dolls L.O.L Surprise! J.K. Doll Series 1 – Ages: 4+, MSRP: $16.99 Unbox 15 surprises including a mini fashion doll with L.O.L. Surprise! J.K. Fan-favorite characters Queen Bee ...

They range in price from $10 or less for a single doll, whose identity is a surprise until after purchase, to roughly $200 for a set that includes more than 85 pieces, all of which come with ...

Mary Lynn Hashim was confused when her 6-year-old started asking for L.O.L. Surprise! dolls last year, ahead of her December birthday.

LOL Surprise, a brand of dolls with a somewhat bizarre name, has risen to the top of the pile to become the hottest-selling toy of the season. It was a top seller at multiple stores over the ...