Not long after the LOL Surprise line debuted, it became America’s No. 1 toy for most of 2017. The next year, MGA planned to double sales by releasing new higher-priced versions throughout the ...

America’s top pandemic playthings: L.O.L. Surprise!, Barbie, Star Wars, Pokémon dominate soaring toy sales Toys are the name of the game during COVID. U.S. retail sales topped $25 billion in ...

Rapper T.I. and his wife Tameka “Tiny” Harris have won a $71 million lawsuit against the maker of the popular L.O.L. Surprise! dolls after alleging the brand's line of “O.M.G.” dolls ...