LL Cool J claims he's hip-hop's most important figure while releasing his 14th album, ... His emphasis on style, from the iconic Kangol hats to the gold chains, ...

LL Cool J is one of the people credited with originating the popular term G.O.A.T., or "greatest of all time," with the release of his 2000 album of the same name.

LL Cool J released his album, GOAT, in 2000. ... from becoming the first artist signed to Def Jam Records to popularising fashion brands such as Kangol. “The biggest names, ...

For a lot of rappers, LL Cool J probably represented a blueprint (which is his point). He claims that he introduced the jewelry and the ballin’ out and the rap love songs and bad boy vibes, etc.

LL Cool J is one of the most important figures in hip-hop history as one of the first rappers to achieve commercial success in the ’80s. If you ask him, he’s the most important one.

LL Cool J hit the MTV VMAs stage on Wednesday night with a medley of his classic hits and new tunes to celebrate the 40th anniversary of Def Jam Records. The rapper - whose performance featured an ...

LL Cool J hit the MTV VMAs stage Wednesday night with a medley of his classic hits and new tunes to celebrate the 40th anniversary of Def Jam Records.. The rapper — whose performance featured an ...

LL COOL J’s entrepreneurial spirit manifested early in his career through groundbreaking business ventures. His association with FUBU and the iconic Kangol brand demonstrated how hip-hop artists ...

LL COOL J (short for "Ladies Love Cool James") started writing rhymes and recorded a demo tape, and in 1984, the right person found it. Adam Horovitz, known as Ad Rock from the Beastie Boys, was ...

LL Cool J feels people will look back on him as "the most important rapper that ever existed" He made the claim during an interview on Apple Music's Le Code with host Mehdi Maïzi ...

LL COOL J once called himself the Greatest Rapper Of all Time, but now he argues he’s the most important MC that ever existed. LL COO L J may have popularized the phrase G.O.A.T. in Hip-Hop ...

LL Cool J is giving himself his props. On Friday, Nov. 29, the "Going Back to Cali" rapper, 56, appeared on Apple Music's Le Code with host Mehdi Maïzi, where he talked about his many ...